Formats · Brand

Brand activation, showroom and pop-up

White walls, street-level loading and a 198 cm door.

Brand activation with screen and corporate backdrop

The plain white walls and wooden floor act as a neutral backdrop for vinyl branding, projection or stand set-ups. Loading is done at street level along a flat 31.71 m route through a 198 × 198 cm door, so practically any dismantled structure can get through.

It's the format for product launches, seasonal showrooms, brand pop-ups and small exhibitor fairs.

Real case
Cheese fair · producers' showroom

Eleven exhibitors, a wine bar and guided tastings with visitors rotating throughout the day.

Set-up details

Capacity
Up to 120 standing
Surface area
130 m² plus a 37 m² corridor
Set-up
Stands, photocall and stage lighting
Build time
2 – 3 h
Usual schedule
Loading window 08:00 – 10:00
Price from
900 € + IVA
Calculate this format

Visual references

Photographs of the space set up in this format. No renders or simulations.

Exhibitor stands set up in the room
Tasting bar with branded product
Brand activation with stage lighting
Stage with branded backdrop and screen
M&F Espai+ sign inside the space
Visitors walking round the stands during the activation

Set-up floor plan

11,67 M10,98 MACCESS
Free perimeter for stands, a central product island and a photocall by the entrance.

Included in this format

  • Plain white walls and wooden floor
  • Street-level loading, flat 31.71 m route
  • Dimmable lighting and 85" screen
  • Same-day material storage
  • Technician for sound and projection
What you don't pay for separately
AV equipment (85" TV, projector, sound and microphones)
420 €
Technical operator throughout your event
280 €
In-house furniture and standard set-up
260 €
WiFi 6E over 10 Gb fibre and wired network
90 €
Final cleaning of the space
120 €
Air conditioning and dimmable lighting
70 €
Room price500 € / 4 h · 900 € / 8 h

Approximate market value of what other venues charge separately. Here it's included in the block price.

Questions about this format

+Can vinyl branding or hanging displays go on the walls?

Yes, using non-invasive systems. Rigging and hanging structures are quoted separately with certification.

+How much material fits through the door?

The door measures 198 × 198 cm and the route is flat, with no steps or tight turns.

+Can I leave the material set up the night before?

It depends on the schedule of the previous day. This is confirmed when booking.

Other set-ups in the same room